Our Story
Built from the kitchen table
Guido Freire
Founder & CEO
AI Researcher · Data Science MSc
My family has been in hospitality forever. I got tired of watching them comb through emails for hours every morning. Airbnb, GetYourGuide, Viator, direct bookings.
The thing that frustrated me most? Ask any of these businesses a simple question: “How many guests did you serve last month?” and they couldn't tell you. Everything was scattered across inboxes and spreadsheets and sticky notes.
I figured if I could build clinical data infrastructure for pharma companies, I could probably parse a dinner reservation.
Turns out I could. And now I'm helping others do the same, and save 3+ hours every day like we did.
The Journey
Growing Up
Family roots
Raised in a family of cooks and dinner parties. Learned firsthand that great hospitality is about people, not paperwork.
2023
MSc in Data Science
Completed my Master's in Data Science, diving deep into AI, and extracting meaning from messy, unstructured data.
2024
Pharma consulting
Built clinical trial data infrastructure for large pharmaceutical companies. Learned how to design systems that handle complex, high-stakes information at scale.
2024
The breaking point
Watching my parents spend hours daily managing bookings across 12+ platforms. There had to be a better way.
2025
First prototype
Built the first version of BookSmart. Saved my parents 3+ hours every day.
2026
Growing fast
Early access launch. Now trusted by 5 agencies and serving 2,000+ travellers every month.
Today
Just the beginning
Building the future of hospitality operations.
Our Mission
To give hospitality professionals their time back so they can focus on creating unforgettable experiences, not managing spreadsheets.
Ready to save hours every week?
Join the agencies already using BookSmart to streamline their bookings.